Press Release

Lidl Romania joins Oltenia de sub Munte

Oltenia de sub Munte, a UNESCO aspiring Geopark, is excited to announce a new strategic partnership in its efforts to drive community development and preserve the local heritage: Lidl Romania.

Alongside local and strategic partners, including BRD - Groupe Société Générale and the Commonland Foundation, Lidl will contribute to projects aimed at improving the quality of life for residents in the region and promoting sustainability.

Lidl Romania – A Partner committed to the Community and the Environment

Lidl Romania actively participates in social and environmental responsibility initiatives. By supporting Oltenia de sub Munte, Lidl is contributing to the sustainable development of local communities and the preservation of the region’s natural and cultural heritage. Across all its activities, the retailer acts responsibly towards people, society, and the environment. For Lidl, sustainability is the core method of delivering on its quality promise every day.

The Sustainable Future of Oltenia de sub Munte

Existing partnerships have already enabled several local projects, such as supporting local entrepreneurs through a grant program, continuing the Junior Ranger educational program, and supporting a national initiative that connects two networks: the Urban Nature Network and the Romanian Geoparks Network. This initiative is part of the Communities – Rural and Urban Together for Conservation and Sustainable Development program. Lidl’s involvement now strengthens these efforts with new social responsibility and environmental protection initiatives.

The strategic partnership with Lidl Romania reflects Oltenia de sub Munte’s long-term commitment to supporting local communities and preserving cultural heritage. Together with local and strategic partners, we aim to transform Oltenia de sub Munte into a greener, more prosperous region for today and future generations to enjoy. With the support of these partnerships, the Kogayon Association continues to strengthen its ability to generate a lasting positive impact on the environment, communities within Oltenia de sub Munte, other geoparks and urban natural areas across Romania.

“I am thrilled that a new strategic partner of Lidl’s caliber is joining our efforts to bring satisfaction, prosperity, and well-being to people by preserving natural and cultural heritage for our benefit and that of future generations. Only together, through collaboration, can we find the best solutions to the challenges of the present and the future.” – Florin Stoican, Founder of the Kogayon Association

“Supporting the Kogayon Association and the Oltenia de sub Munte Geopark project is a natural step for us. It aligns with our sustainability strategy to contribute to biodiversity conservation and address environmental challenges. We are delighted to work alongside a dedicated team passionately committed to preserving Romania’s natural heritage—protecting landscapes, geodiversity, biodiversity, and local ecosystems—while also fostering the development of communities in areas of exceptional natural beauty. Being responsible means, first and foremost, being aware of our impact. Protecting species-rich biome and natural areas is a duty we all share for a better future.” – Maria Mihai, Communication and CSR Director, Lidl Romania

Press Contact:
Simina Sîrbu, Communication and PR Specialist
simina.sirbu@discover-oltenia.ro

Oltenia de sub Munte